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We have had the privilege of producing dozens of publicly available publication designs for the World Bank on topics related to the Blue Economy in Africa, which supports and drives awareness for developing countries bordering an ocean.
We have had the privilege of producing dozens of publicly available publication designs for the World Bank on topics related to the Blue Economy in Africa, which supports and drives awareness for developing countries bordering an ocean.
Project Overview
We have had the privilege of producing dozens of publicly available publication designs for the World Bank on topics related to the Blue Economy in Africa, which supports and drives awareness for developing countries bordering an ocean.
Each World Bank project is unique as they usually relate to a different country for each project. Thus far, our creative director, Brett Jefferson, has designed World Bank publications for Tunisia, Lebanon, Congo, Nigeria, Iraq, Mozambique, Morocco, and Egypt (and still counting).
Working with the Blue Economy for Resilient Africa Program, Brett designed a series of publications about stimulating and protecting the Blue Economy in Africa.
The African Union estimates that the Blue Economy will generate nearly US$300 billion for the African continent and create 49 million jobs. The ocean’s health is essential for these and other vital benefits, including food security, livelihoods, and biodiversity. Coordinated by the World Bank — an international organisation providing financial support to developing countries — the West Africa Coastal Areas Management Programme (WACA) aims to address ocean sustainability in West African nations. Launched in 2018, WACA seeks to improve the resilience of coastal communities and ecosystems in countries like Benin, Togo, Côte d’Ivoire, Mauritania, Senegal, and many others.
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We collaborated with Jen Stastny — an award-winning writer and strategic communications expert specialising in sustainability — integrating her writing and editing talents with our creative expertise. The resultant collaboration led to a series of professional publications that successfully portrayed the challenges and complexities of sustainability for ocean-based African countries in various thematic areas, including pollution, jobs, marine spatial planning, financing, innovation and more.
As specialist designers for various sustainability sectors, we confidently deliver a high-quality design output. We used this experience and expertise to suggest engaging, appropriate imagery and messaging that effectively articulated the complexities and nuances of environmental topics in a unique and impactful manner.
This series of publication designs included several reports in various languages as well as a website design, flyers, invitations, and social media graphics.
In 2025, The Ethical Agency (TEA) partnered with the Climate Bonds Initiative (CBI) to produce a three-part animated video series explaining the…
In 2024, The Ethical Agency (TEA) partnered with the Centre for Environmental Rights (CER) to design an abridged expert report and develop…
In 2025, The Ethical Agency designed and built an interactive annual report for B Lab Africa – the organisation behind B Corp…
In 2025, The Ethical Agency partnered with the United Nations Economic Commission for Africa (UNECA) to design and produce a landmark 62-page…
In 2025, the World Bank commissioned The Ethical Agency to design the publication for Waste Management in the Middle East and North…
In 2024, The Ethical Agency partnered with the International Budget Partnership to design a landmark public procurement toolkit: a professionally designed PDF…
Sustainable Seas Trust (SST) is a science-based organisation dedicated to protecting Africa’s seas and enabling its blue economy – connecting communities, researchers,…
In 2025, The Ethical Agency (TEA) partnered with Home in the Village to build a brand identity and dual-sided property platform connecting…
The National Business Initiative is a coalition of South African and multinational companies that drive responsible business practices. TEA refreshed their brand…
The Climate Impact Foundation briefed TEA to rebuild their brand identity from the ground up. New logo. Extensive brand guidelines. Key messaging…
In 2024, The Ethical Agency was commissioned to design and develop a national WordPress Website for Circular South Africa (CSA) to accelerate…
Lancet Laboratories – one of Africa’s leading pathology groups – brought TEA in to refresh their corporate identity. New brand guidelines. Marketing…
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The World Bank commissioned The Ethical Agency to design publications for the Blue Economy for Resilient Africa Program — a flagship initiative supporting developing countries bordering an ocean across sub-Saharan Africa.
This World Bank program supports African coastal nations in developing sustainable ocean economies — addressing issues of fisheries management, marine pollution, climate resilience, and blue economy policy frameworks for long-term development.
TEA designed a series of publicly available program reports — developing a consistent visual language that communicated complex blue economy data, case studies, and policy recommendations clearly to a wide international stakeholder audience.
TEA has had the privilege of producing dozens of publicly available publication designs for the World Bank, with a particular focus on blue economy and sustainable development topics across Africa.
Blue economy and sustainable development are core areas of focus for TEA — our team combines design expertise with genuine understanding of the subject matter, which results in publications that communicate both the complexity and the importance of ocean-based economic development.
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