B Corp Certified Company | For organisations that care about people and planet | Cape Town & London
B Corp Certified Company | For organisations that care about people and planet | Cape Town & London
As a creative agency, we are committed to sustainability and ethics and focus on working with clients primarily in the impact-driven and environmental/sustainability space by creating positive social change through our work. We work with clients who are committed to making a positive impact on the planet, and we use our creative talents to help achieve their goals and objectives.
Being a sustainable and ethical creative agency is not only good for the planet and people but also for business. By focusing on sustainability and ethics, we attract clients who share our values – banded together, we have the loudest voices with the widest impact. Additionally, being sustainable and ethical can help reduce costs and increase efficiency, as companies that prioritise sustainability often find ways to use resources more efficiently and waste less.
Overall, being a sustainable and ethical creative agency is a win-win: it’s good for the environment, good for the people, and good for business. By committing to sustainability and ethics, creative agencies can create work that is not only beautiful and effective but also has a positive impact on the world.
The Ethical Agency is proud to be a B Corp certified company. B Corp certification is a globally recognised standard that measures a company’s entire social and environmental performance. It signifies that a business meets the highest verified standards of accountability, transparency, and sustainability. To achieve certification, companies must undergo a rigorous assessment across key impact areas—including governance, workers, community, environment, and customers—and earn a minimum verified score. They must also amend their legal framework to balance profit and purpose, ensuring that social and environmental impact is embedded in their business model. Continuous improvement and recertification every three years ensure that certified B Corps remain committed to long-term positive impact.
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What is sustainable marketing (also known as eco marketing)? Sustainable marketing is the hiring of a sustainable marketing agency for the marketing of environmentally and socially responsible goods, services, or practices and information – but its more than that – it’s the amplification (marketing) and movement of organisations towards a sustainable future, through the genuine adoption of sustainable business actions woven into the DNA of an organisation to operate as a sustainable business with a lighter footprint on the planet.
Sustainable marketing/eco marketing amplifies ethical practice and environmental responsibility in modern business. Embracing sustainable marketing fosters a positive brand image and cultivates long-term customer trust and loyalty. By strategically implementing sustainable practices, businesses can reduce their carbon footprint, minimise energy and waste, and actively uplift their communities, thus doing the right thing and resonating with conscientious consumers. Sustainable marketing prioritises the triple bottom line—people, planet, and profit—ensuring harmony between business objectives and global well-being. By integrating sustainability into marketing strategies, companies enhance online visibility and contribute to a greener, more equitable future for future generations.
The Ethical Agency is a sustainable marketing agency that helps clients communicate their brand stories aligned with their sustainable objectives, actions, and services. Our copywriters are carbon literacy trained on how to best write about sustainability, climate change, environmentalism, and circular economies.
What is sustainable digital marketing? Sustainable digital marketing is the application of sustainable marketing through digital channels. It is the formulation of a digital marketing strategy and implementation thereof that will communicate your sustainable objectives and services through digital marketing channels – social media, paid media, video, influencer marketing, email marketing, website optimization and SEO.
The Ethical Agency are expert digital marketers and can tailor a bespoke service offering designed especially for your organisation.
The Ethical Agency is a sustainable design studio. Our design studio has been operating since 2017, producing world-class work primarily in the environmental and sustainability sectors. No other agency works for as many clients in the sustainability, climate change, environmentalism, conservation and circular economy sectors in Africa and internationally, and as a result, we understand how to communicate effectively through design in these sectors; we align with our clients’ values and theirs with ours. As a sustainable design studio, we understand the nuanced requirements of our clients and can deliver high-quality yet unique visual communication that cuts through the digital clutter and effectively communicates our clients’ stories and objectives.
Excellence is our standard – world-class, our benchmark.
What is sustainable advertising?
Sustainability advertising is communications (and advertising) designed to promote the social, economic, and environmental benefits (sustainability) of services or products through paid media (advertising) to encourage responsible consumer behaviour – contributing to all three pillars of the triple bottom line: people, plate and profit.
At the end of the day, marketing and advertising, sustainable or not, rely on finding common ground and resonance with human beings – at The Ethical Agency, we take a human-centric approach to all advertising and marketing efforts, from graphic design to copywriting and content generation.
Human-centric marketing and advertising put human needs at the centre of communication – what solution are we solving for our clients and customers?
Instead of leading with “my product is awesome because…”, human-centric marketing and advertising leads with empathy, demonstrating that we understand your customer’s challenges and that our solution can help solve their issue.
This is where storytelling comes into play—rather than offering your clients/customers something to buy; we offer them something to buy into—think Apple, think Nike. We are advertising an experience, not a product.
We live and work by our ideals.
We only print when absolutely necessary. We only purchase recycled paper and print using environmentally friendly practices.
We encourage our clients to choose digital campaigns over print campaigns.
We are a carbon neutral company, offsetting the company’s electricity usage with renewable energy credits and plant trees each month to give back to the planet.
Buying local means you are helping someone in your community survive whilst also reducing the carbon footprint of the products you purchase.
We encourage our clients to seek sustainable alternatives to plastic.
We actively seek to work for clients who are making a positive impact to our society.
A sustainable marketing agency integrates environmental and social responsibility into its strategy, operations, and client work. This means avoiding greenwashing, using honest and transparent communications, applying low-carbon digital practices, and actively working to reduce the environmental impact of marketing activities. The Ethical Agency is a B Corp certified sustainable marketing and design studio.
TEA’s design studio offers graphic design, brand identity, report and publication design, infographic design, website design and development, social media design, video production, and digital marketing. All work is delivered by a B Corp certified team committed to ethical, sustainable practice.
B Corp certification means The Ethical Agency has been independently verified to meet rigorous standards of social and environmental performance, accountability, and transparency. For clients in the sustainability, NGO, and impact sectors, working with a B Corp agency ensures your marketing partner genuinely shares your values — not just in messaging, but in practice.
TEA is one of a small number of B Corp certified marketing agencies in Africa. It is the only agency in Africa recognised by the Green Web Foundation for renewable energy-powered hosting. The team has deep expertise in sustainability communications, impact reporting, and purpose-led brand strategy — making it uniquely positioned to serve organisations that need a partner who understands both the marketing and the mission.
Yes. Sustainable marketing does not mean spending more — it means spending more intentionally. By focusing on high-impact, low-waste strategies (organic search, content, earned media, email) over high-carbon, high-cost paid advertising, TEA helps clients build lasting digital presence without inflated budgets. The agency’s South Africa base also offers significant cost advantages over UK or European agencies.
Yes. The Ethical Agency works with clients across the UK, Europe, South Africa, USA, and Africa. The team is experienced in delivering remote projects using cloud-based collaboration tools. A satellite office in London, UK, serves British and European clients who prefer local contact, while all production is handled from Cape Town.
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