B Corp Certified Company | For organisations that care about people and planet | Cape Town & London
B Corp Certified Company | For organisations that care about people and planet | Cape Town & London
Our free marketing strategy is aimed primarily at startup businesses with little to no budget for targetted marketing campaigns. Most of the items below cost nothing and ultimately come down to time and admin. We hope you find the information below useful, we would be happy to help with any of the aspects along the way!
For service providers: “The best way to get work is to be working.” If you are struggling with insufficient work or just starting out, offering free (or in-kind) services might help to:
This is by the far the best form of marketing!
Incentivise your current client base with a % discount on repeat business or if they send someone your way.
This can be done for free through your social media channels or you can provide a set budget for social media or Google ads.
Early bird discounts are a great way to create excitement around your brand/ event and offer your loyal customers a bargain. It is also a great way of increasing your short term cash flow. Creating special loyalty programmes for your customers will also ensure their happiness and retention.
Most aspects of SEO you can do yourself, it ultimately comes down to time. There is a host of online information on how to create and implement an SEO strategy.
PR is editorial content – i.e. websites and magazines writing about you or your service. Publications are always looking for fresh content, as long as you or your service is current/ newsworthy, they may write an article about you. This is easiest when you are new or have a unique offering (preferably both). Research which publications cover your field, make a list and contact them with a press release.
Understand who your target market is and try to figure out how best to reach them. Contacting customers directly might be difficult but try to figure out who does have contact with your potential customers and reach out to them. For example, if you are a tour guide, connect with Concierge staff at hotels as they could be able to recommend you to their clientele. Make a list of potential partners, create a simple two-sentence pitch (it can be an email) and communicate with them.
Don’t be afraid to ask people to help you – maybe someone would be prepared to display your flyers or business cards on their front desk or send an introduction on your behalf.
Your existing customer base is a tangible source for new business.
Favours for favours
Email newsletters are a good way to periodically send relevant information to your supporters, past, and potential clients and most importantly to remind them of your existence. Here you can:
Ways to collect subscribers are:
Always be looking for ways to gently tell people you meet about what you do and offer them your business card. Consider the events you can attend where you can network. Remember, be passionate but not too pushy 😉
Most major social media platforms such as Facebook, Instagram and Twitter are free to set up and have the potential to take your business to new levels if implemented effectively by creating relevant and engaging content.
Social media is also a useful tool for creating user-generated content (USG) and sharing the content your clients create/ the electronic word of mouth (eWOM) about your business.
Basic SEO comprises of research, creating a strategy and then implementing that strategy. A basic SEO strategy will include:
SEO does require periodic updates and results can take months to show. For the above services, you will need to pay a fee.
You can target specific demographics of people in your city and set a budget that you can afford. This type of marketing is useful as you can use analytics to track how effective the spend is and how many inquiries lead to sales.
Registering with these types of organisations usually carry a small annual or monthly fee but can be a good source of contacts for future business.
Join a networking group – be proactive and attend networking sessions.
Enlist the help of people you know to help sell your services/ products for you – offer them a referral fee/ commission for each lead that turns into a sale.
This form of marketing can be executed without a large budget and involves creating innovative and unconventional activations to make more consumers aware of your product offering and create viral conversations about your business.
Wait, you mean you haven’t contacted us already?
Let’s fix that!
Brand conceptualisation, brand guidelines, strategies, logo design & stationery.
Social media banners, assets, ad creatives, headers, Google display ads, digital campaigns & presentations. Facebook · LinkedIn · Instagram · Twitter · Google
Developing tailored, omni-channel marketing blueprints to guide all interventions.
Researching, strategizing and implementing SEO campaigns and content. On-Page SEO · Technical SEO · Link Building · SEO Content marketing .
Posters, flyers, publication design, annual report design, packaging, presentations, infographics and illustrations.
Managing your social media channels on your behalf. Ghostwriting, curating, designing and posting social content. Round-the-clock community management.
WordPress website design, web development, maintenance and hosting.
Crafting authentic, original messages for digital and print.
Designing, developing, managing & optimising email marketing campaigns.
Creating, editing & co-ordinating video ad creatives, long & short-form social media, explainer videos, User-Generated Content (UGC), video testimonials & thought leadership. Tiktok · Youtube · Linkedin
Reach the right people, right now. We create and maintain your Google ads and social media paid media campaigns.
Feel free to reach out to us by filling out the form below. We’re here to help and will get back to you as soon as possible!
