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In 2025, The Ethical Agency designed and built an interactive annual report for B Lab Africa – the organisation behind B Corp certification on the continent – using Infogram to deliver a digital-first publication that brings the story of Africa’s growing B Corp movement to life.
In 2025, The Ethical Agency designed and built an interactive annual report for B Lab Africa – the organisation behind B Corp certification on the continent – using Infogram to deliver a digital-first publication that brings the story of Africa’s growing B Corp movement to life.
Project Overview
B Lab Africa is the regional certifier responsible for growing the B Corp movement across Africa. In 2025, The Ethical Agency produced their annual report as a fully interactive digital publication in Infogram, moving away from static PDFs to a format that meets their audience where they are and makes the data behind the continent-wide B Corp community genuinely engaging.
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B Lab Africa needed a 2025 annual report that would do more than document the year – it needed to engage an audience of business leaders, policymakers, and sustainability practitioners across the continent in a format that reflected the movement’s energy and ambition.
A static PDF was not going to cut it. The brief called for an interactive, digital-first report that could be shared online, embedded on websites, and explored at the reader’s own pace – with data brought to life through charts and visualisations rather than tables and footnotes.
As lead designer on this project, Brett built the report using Infogram – a platform for creating interactive, embeddable data stories – working within B Lab Africa’s brand guidelines throughout.
The report was structured as a scrollable digital experience, combining editorial sections with interactive data visualisations charting B Corp growth across Africa from 2012 to 2025. Bespoke charts illustrated the movement’s expansion from a single certified company in Kenya to 97 B Corps across the continent, while dedicated sections covered B Lab Africa’s programmes, community events, and strategic priorities for 2026.
The Infogram format allowed for clickable legends, animated transitions, and embedded media – delivering a far more engaging experience than a traditional annual report in PDF format.
The finished report is now live and publicly accessible, giving B Lab Africa a shareable digital asset that communicates the depth and breadth of their work across the continent. For TEA, working with B Lab Africa – the organisation that certifies B Corps – carried particular significance: TEA holds B Corp certification with a score of 111.7, more than double the global median.
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B Lab Africa needed a 2025 annual report that could engage business leaders and sustainability practitioners across the continent in a digital-first format – interactive, shareable, and more engaging than a traditional PDF.
Infogram is a purpose-built platform for interactive data stories. It allows charts, animations, and embedded media to be combined in a scrollable, web-based format that can be shared via a link or embedded directly on websites – making it ideal for an annual report intended for broad digital distribution.
Brett led the full design and build of the report within Infogram, working within B Lab Africa’s brand guidelines. This included structuring the editorial flow, designing all visual elements, and building the interactive data visualisations that chart B Corp growth across Africa from 2012 to 2025.
The report documents B Corp certification growth across Africa from 1 certified company in 2012 to 97 by 2025, covering the regional footprint, B Lab Africa’s programmes including the Resilient Sustainable Business Programme, community events, and priorities for 2026.
A PDF is static – readers scroll through fixed pages. An interactive report built in Infogram allows for animated charts, clickable elements, embedded video, and a reading experience designed for screens rather than print. It is also easier to share, track, and update.
Yes. Infogram reports are responsive by default and display correctly on desktop, tablet, and mobile devices.
Yes – TEA is B Corp certified with a score of 111.7, more than double the global median of 50.9 and well above the 80 required for certification. Working with B Lab Africa, the organisation that administers B Corp certification on the continent, was a meaningful collaboration.
Yes. TEA can design and build interactive annual reports, impact reports, and data stories using Infogram and similar platforms. This approach suits organisations that want their reporting to feel less like a document and more like a digital experience.
The B Lab Africa 2025 Annual Report is publicly available at blabafrica.infogram.com and can be viewed or embedded directly from there.
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