B Corp Certified Company | For organisations that care about people and planet | Cape Town & London

The Ethical Agency’s sustainable and ethical policy

We are changing. The world is changing. The balance of power is shifting. By changing our perspective of what we were taught and broadening our minds, we can start to make decisions that positively impact our own lives and the lives of those around us.

It’s difficult to wade your way through all the fake news and misinformation. There are a few things we do know – eat natural, drink water, and exercise. Caring for people, animals, and our environment – these actions make us happier. One thing is certain: continuing to take from the planet in the way that we are currently doing is not sustainable. The well will eventually run dry, and we need to act as a civil society before it is too late. We need to constantly think about how we can reduce waste, eliminate harmful practices, and give back where possible.

The Ethical Agency is proud to be a B Corp certified company. B Corp certification is a globally recognised standard that measures a company’s entire social and environmental performance. It signifies that a business meets the highest verified standards of accountability, transparency, and sustainability. To achieve certification, companies must undergo a rigorous assessment across key impact areas—including governance, workers, community, environment, and customers—and earn a minimum verified score. They must also amend their legal framework to balance profit and purpose, ensuring that social and environmental impact is embedded in their business model. Continuous improvement and recertification every three years ensure that certified B Corps remain committed to long-term positive impact.

Sustainable & ethical policy

What does it mean to be ethical?

Being ethical means that our business dealings are driven by the desire to be honest, work with integrity, transparency, and professionalism, and minimise our environmental impact. We also do not intend to come across as judgmental – everyone has travelled their own path, and this is the path we are on. We hope that through our actions, others might follow. You can find our commitment to our ethical and environmental policies below.

sustainable and ethical design agency

OUR ETHICAL POLICY

Amplifying change through ethics

Environmental policy

Our environmental policy sets out our existing efforts at environmentally-conscious practices.

Ethical policy

Our ethical policy sets out our existing efforts at ethical practices.

Ethical principles

Our commitment to ethical principles

Ethical

adjective eth·i·cal \ ˈe-thi-kəl \
1. Pertaining to or dealing with morals or the principles of morality;
2. Conforming to accepted standards of conduct ethical behavior;

Unashamedly Ethical

At The Ethical Agency, we further commit to upholding the principles set out by the Unashamedly Ethical organisation and campaign. View our certificate of commitment (right).

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AFFILIATIONS & ACCREDITATIONS

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