JUST SA – Digital Marketing Services

The ethical agency was just appointed as its digital marketing provider. The scope of work includes digital strategies, Google Ads, social media management, content marketing, paid social media, and search engine optimisation (SEO).

Working with the client, we have consistently delivered engaging content that positions Just SA as a leading authority in the South African retirement income planning space. Our targeted approach addresses retirees and financial advisers with clear, actionable guidance on complex life annuity/guaranteed products.

We improved the selection of the clients’ key pages by focusing on two distinct user groups: individuals approaching retirement and retirement finance advisers. We employed strategic signposting and a user journey plan on each page to funnel users to the relevant areas of the website, resulting in a more streamlined user journey for individuals approaching retirement and financial advisers.

We develop and publish SEO-optimised retirement finance content for the client monthly. The performance data demonstrates the strategic value of this approach — over sixteen months, two of our highest-performing articles have generated more than 20,000 organic clicks, each representing qualified traffic actively seeking relevant financial guidance.

This represents purely organic reach, independent of paid media investment. These results stem from strategic content development that positions our client’s expertise precisely where prospective clients conduct their research. There is no advertising spend or promotional campaigns — simply authoritative content ranking for high-intent search queries.

SEO content development requires substantial initial investment in research, writing, and technical optimisation. However, unlike paid advertising channels that deliver results only during active campaigns, strategically positioned content generates qualified traffic long after publication. The upfront investment amortises across an extended performance timeline, ultimately delivering exceptional cost-per-acquisition metrics.

This validates our commitment to consistent monthly content delivery. Each optimised article becomes a persistent business asset for our client, continuously attracting qualified prospects seeking their expertise. Whilst the approach demands patience and strategic discipline, the compounding returns justify the methodology.

We manage Just SA’s social media marketing — LinkedIn & Facebook — from ideation and content planning to ghostwriting, and social media design for still visuals and videos. Through a mix of paid and organic efforts on these platforms, we’re consistently creating awareness and presenting Just SA as a trusted option.