B Corp Certified Company | For organisations that care about people and planet | Cape Town & London
In 2024, GreenCape appointed The Ethical Agency to refresh the design of their Market Intelligence Reports (MIRs) and develop dynamic web pages to house periodic changes to market-related data.
In 2024, GreenCape appointed The Ethical Agency to refresh the design of their Market Intelligence Reports (MIRs) and develop dynamic web pages to house periodic changes to market-related data.
Project Overview
GreenCape has produced the Market Intelligence Reports for over a decade, with their market intelligence evolving to the rapidly changing green economy landscape. As a result, the organisation has moved towards dynamic MIRs for some sectors, allowing for more frequent updates or regularly changing data to be viewed online. This approach ensures stakeholders have access to the most up-to-date information, supporting informed investment decisions and strategic planning in South Africa’s green economy sectors.
The Ethical Agency redesigned the look and feel of GreenCape’s MIRs in 2024, placing them as 1st Runner-up in the only awards entered into. Award winner: GreenCape’s MIRs placed as 1st Runner-up in the Design Category at the 2024 SA Publication Forum Awards.
Client
Industry
Project
Project URL
Services
GreenCape’s Market Intelligence Reports (MIRs) are comprehensive annual publications providing valuable insights into various green economy sectors in South Africa. These reports are designed for investors and businesses interested in market-related information in key sectors, including renewable energy, energy services, electric vehicles, water, and sustainable agriculture.
In 2024, GreenCape appointed The Ethical Agency to refresh the design of their Market Intelligence Reports (MIRs) and develop dynamic web pages to house periodic changes to market-related data. This shift allows for a printed / PDF report to link to dynamic data so that annual statistical information for MIRs doesn’t become dated.
The result was the design of various reports and interactive website pages that provide an improved user experience with the most up-to-date variable data per MIR category.
Due to frequent data changes, and the need to have the most up-to-date data available, large sections of the annual MIRs needed to be published as web pages so they could be frequently and easily updated with the most recent data. As a long-time partner of GreenCape, and the company responsible for the development of GreenCape’s website, The Ethical Agency was the perfect partner to bring the project to realisation.
In 2024, we worked closely with the GreenCape team to redesign the PDF publications and build dynamic pages on the GreenCape website to house live/current data that can be easily updated by GreenCape.See below for pages from the publications, as well as one of the sector pages:
As MIRs are produced and uploaded annually in different categories, their categories and types also change over time. Therefore, we needed to build a dynamic section that automatically formats new uploads and older content appropriately. In addition, the newer MIRs are part PDF report and part dynamic charts, using data pulled from external sources, whereas previous reports were PDF only. The result is a seamless user experience for new website visitors, with an easy back-end interface for GreenCape staff to upload and update new MIRs.
In 2025, The Ethical Agency (TEA) partnered with the Climate Bonds Initiative (CBI) to produce a three-part animated video series explaining the…
In 2024, The Ethical Agency (TEA) partnered with the Centre for Environmental Rights (CER) to design an abridged expert report and develop…
In 2025, The Ethical Agency designed and built an interactive annual report for B Lab Africa – the organisation behind B Corp…
In 2025, The Ethical Agency partnered with the United Nations Economic Commission for Africa (UNECA) to design and produce a landmark 62-page…
In 2025, the World Bank commissioned The Ethical Agency to design the publication for Waste Management in the Middle East and North…
In 2024, The Ethical Agency partnered with the International Budget Partnership to design a landmark public procurement toolkit: a professionally designed PDF…
Sustainable Seas Trust (SST) is a science-based organisation dedicated to protecting Africa’s seas and enabling its blue economy – connecting communities, researchers,…
In 2025, The Ethical Agency (TEA) partnered with Home in the Village to build a brand identity and dual-sided property platform connecting…
The National Business Initiative is a coalition of South African and multinational companies that drive responsible business practices. TEA refreshed their brand…
The Climate Impact Foundation briefed TEA to rebuild their brand identity from the ground up. New logo. Extensive brand guidelines. Key messaging…
In 2024, The Ethical Agency was commissioned to design and develop a national WordPress Website for Circular South Africa (CSA) to accelerate…
Lancet Laboratories – one of Africa’s leading pathology groups – brought TEA in to refresh their corporate identity. New brand guidelines. Marketing…
In 2024, The Ethical Agency (TEA) partnered with the African Circular Economy Network (ACEN) to design and develop a high-performance, low-carbon digital…
In 2024, The Ethical Agency was commissioned to rebuild the group’s existing website with key design modifications.
…
The Ethical Agency has developed and coordinated Just’s digital marketing strategy and implementation for the past two years – exceeding all set…
To reestablish the company’s market positioning, The Ethical Agency was approached by GCX in 2022 to assist with their rebrand – involving…
The Centre for Environmental Rights (CER) is a non-profit law clinic helping South African communities secure their constitutional right to a healthy…
The Ethical Agency provided the full spectrum of digital marketing services for this project – from logo design, website design and development…
We are delighted to be five-star rated on Google.
GreenCape appointed The Ethical Agency in 2024 to refresh the design of their annual Market Intelligence Reports (MIRs) and develop dynamic web pages to house regularly updated market data — making critical green economy insights more accessible and visually compelling.
TEA delivered redesigned publication layouts for multiple MIRs alongside purpose-built web pages with modular structures that allow GreenCape's team to update data-heavy sections without compromising the visual integrity of the reports.
GreenCape's MIRs are flagship knowledge products used by investors, policymakers, and industry stakeholders. The refresh was aimed at elevating their professional presentation and ensuring digital versions were as impactful as the printed equivalents.
TEA combines clear typographic hierarchy, purposeful use of colour, and custom data visualisation to transform complex market data into readable, visually engaging publications that communicate authority and clarity.
Yes. The digital pages were built with updateability in mind — enabling GreenCape's internal team to maintain and refresh data sections periodically without requiring a full redesign cycle.
Wait, you mean you haven’t contacted us already?
Let’s fix that!
Feel free to reach out to us by filling out the form below. We’re here to help and will get back to you as soon as possible!
