B Corp Certified Company | For organisations that care about people and planet | Cape Town & London
The Ethical Agency provided the full spectrum of digital marketing services for this project – from logo design, website design and development to digital marketing campaigns.
The Ethical Agency provided the full spectrum of digital marketing services for this project – from logo design, website design and development to digital marketing campaigns.
Project Overview
The Careers Can Change (CCC) campaign is a coalition of independent organisations that have come together to inspire people in their midlives to believe that their careers can change successfully. Convened by Phoenix Insights, this group comprises eight partners who offer support and expertise and run programmes to help people successfully make career changes.
Client
Industry
Project
Project URL
Services
The Ethical Agency was tasked with building the CCC brand from the ground up. Starting with the logo, we presented various plausible ideas until the client chose the current logo. The process went as follows: from the initial concept submission, two contenders came to the fore, leading to elements from both design concepts being combined and tweaked until we settled on the current logo. The idea behind the iconography is collaboration, support, and communication. The colour scheme was devised to have an aesthetic connection with the parent brand, The Phoenix Group.
The CCC website brings together a group of experts and organisations that support successful career changes for UK individuals in midlife. A wide range of inspirational stories, practical help, and advice is available on the website for all to access.
Our website design ethos embodies clean, accessible, responsive, and intuitive user experiences that put people at the heart of the content, whilst providing viewers with a logical journey toward what they are looking for. As we have demonstrated before, humans connect and relate to other humans, which is why we rely on human-centric design to create engaging content.
Another key tactic we employ is to decrease the carbon footprint of our clients’ websites through strategic, sustainable web design and development. Most people do not think about the carbon footprint of a website–every time someone views a web page, they are downloading content from a server to their device. Therefore, reducing the content load and optimising website performance is essential to reducing expended energy. The website is now powered by 100% renewable energy in the form of wind and hydropower (no offsets).
In addition, we are proud to report that the Careers Can Change website scores 99 out of 100 according to Google’s Page Speed Insights on desktop.
The Ethical Agency is also the official digital marketing partner for Careers Can Change, managing their social media content creation and paid media management.
In 2025, The Ethical Agency (TEA) partnered with the Climate Bonds Initiative (CBI) to produce a three-part animated video series explaining the…
In 2024, The Ethical Agency (TEA) partnered with the Centre for Environmental Rights (CER) to design an abridged expert report and develop…
In 2025, The Ethical Agency designed and built an interactive annual report for B Lab Africa – the organisation behind B Corp…
In 2025, The Ethical Agency partnered with the United Nations Economic Commission for Africa (UNECA) to design and produce a landmark 62-page…
In 2025, the World Bank commissioned The Ethical Agency to design the publication for Waste Management in the Middle East and North…
In 2024, The Ethical Agency partnered with the International Budget Partnership to design a landmark public procurement toolkit: a professionally designed PDF…
Sustainable Seas Trust (SST) is a science-based organisation dedicated to protecting Africa’s seas and enabling its blue economy – connecting communities, researchers,…
In 2025, The Ethical Agency (TEA) partnered with Home in the Village to build a brand identity and dual-sided property platform connecting…
The National Business Initiative is a coalition of South African and multinational companies that drive responsible business practices. TEA refreshed their brand…
The Climate Impact Foundation briefed TEA to rebuild their brand identity from the ground up. New logo. Extensive brand guidelines. Key messaging…
In 2024, The Ethical Agency was commissioned to design and develop a national WordPress Website for Circular South Africa (CSA) to accelerate…
Lancet Laboratories – one of Africa’s leading pathology groups – brought TEA in to refresh their corporate identity. New brand guidelines. Marketing…
In 2024, The Ethical Agency (TEA) partnered with the African Circular Economy Network (ACEN) to design and develop a high-performance, low-carbon digital…
In 2024, The Ethical Agency was commissioned to rebuild the group’s existing website with key design modifications.
…
The Ethical Agency has developed and coordinated Just’s digital marketing strategy and implementation for the past two years – exceeding all set…
In 2024, GreenCape appointed The Ethical Agency to refresh the design of their Market Intelligence Reports (MIRs) and develop dynamic web pages…
To reestablish the company’s market positioning, The Ethical Agency was approached by GCX in 2022 to assist with their rebrand – involving…
The Centre for Environmental Rights (CER) is a non-profit law clinic helping South African communities secure their constitutional right to a healthy…
We are delighted to be five-star rated on Google.
The Ethical Agency was brought in to deliver the full spectrum of brand and digital services for Careers Can Change — from logo and visual identity design through to website development and ongoing digital marketing campaigns.
TEA provided brand development (logo, identity, guidelines), full website design and development, and ongoing digital marketing including social media management, content strategy, and paid campaign management.
TEA applies an integrated methodology — ensuring brand strategy, visual identity, and digital presence are developed in alignment. This removes the fragmentation that often occurs when different agencies handle separate components.
TEA's campaigns were designed around clearly defined audience segments and conversion goals — with performance measured against KPIs established at the start of the engagement.
Yes. TEA offers retainer-based ongoing support covering digital marketing, content creation, website maintenance, and brand evolution — ensuring clients have consistent expert support as they grow.
Wait, you mean you haven’t contacted us already?
Let’s fix that!
Feel free to reach out to us by filling out the form below. We’re here to help and will get back to you as soon as possible!
