B Corp Certified Company | For organisations that care about people and planet | Cape Town & London
B Corp Certified Company | For organisations that care about people and planet | Cape Town & London
Our website builds minimise CO₂ output. High-performing websites with a low carbon impact
The carbon footprint of our gadgets, the internet and the systems supporting them accounts for about 4% of global greenhouse emissions – these emissions are set to increase rapidly.
As WordPress website development specialists, we lower the energy usage and carbon footprint of your website by undertaking sustainable development practices.
Quick wins to help make your business operations more sustainable:
Wait, you mean you haven’t contacted us already?
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Building a sustainable website means designing and developing a site that minimises its digital carbon footprint through efficient code, optimised assets, green hosting, and lean architecture. The Ethical Agency builds all client websites sustainably as standard — not as an add-on — because it also results in faster, better-performing sites.
Key practices include: using a green-hosted server powered by renewable energy; compressing and serving images in modern formats (WebP/AVIF); minimising JavaScript and unused CSS; enabling browser caching and a CDN; reducing page weight through lean code; and designing streamlined user journeys that require fewer page loads.
The average web page produces approximately 0.5g of CO2 per page view. For a site with 10,000 monthly visitors, that’s roughly 5kg of CO2 per month — or 60kg per year. Websites with heavy imagery, video autoplay, and unoptimised code can produce significantly more. The Ethical Agency builds sites that consistently perform well below the average on tools like Website Carbon.
Yes. The Ethical Agency is the only organisation in Africa recognised by the Green Web Foundation as providing hosting for renewable energy-powered websites. All client sites built and hosted by TEA are verified green websites — a credential that clients can display and communicate to their own stakeholders.
No. Sustainable web development practices improve performance and speed — two factors that also benefit UX and SEO. Clean, efficient code and optimised assets make for faster-loading, better-looking sites. Clients never need to compromise on design quality or functionality to build sustainably with TEA.
A verified green website demonstrates your organisation’s commitment to reducing its digital environmental impact — a meaningful signal to sustainability-conscious clients, partners, and funders. The Green Web Foundation badge can be displayed on your site and used in communications, adding credibility to your sustainability claims.
Feel free to reach out to us by filling out the form below. We’re here to help and will get back to you as soon as possible!
