Beyond Symbolic Gestures: Eliminating Performative Activism in Marketing
82% of B2C executives believe customers trust their brand, yet only 49% of consumers agree. This disconnect stems from a decade of symbolic gestures…
B Corp Certified Company | For organisations that care about people and planet | Cape Town & London
B Corp Certified Company | For organisations that care about people and planet | Cape Town & London
82% of B2C executives believe customers trust their brand, yet only 49% of consumers agree. This disconnect stems from a decade of symbolic gestures…
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